Hola!
I'm Cesar Lasso, a Brand and Product Designer. Currently, Design Director at Brandmates.
I design brands, digital products and websites for startups, brands, and entrepreneurs with cool projects.
A brand is more than just a logo and color palette. We’ll craft a distinct visual and verbal identity, create necessary assets, and establish clear brand guidelines to maintain consistency across all touchpoints.
I focus on designing authentic connections through the use of both aesthetics and behavioral science. I aim to deliver engaging digital products that help brands thrive in the modern economy.
A modern brand is defined by its digital presence, starting with the website. I focus on creating websites that effectively convey the brand’s identity and perspective for an enhanced user experience.
Content is a crucial aspect of the user experience, and I offer a range of services to support this, including copywriting, illustration, 2D graphics, iconography, patterns, and social media graphics
Revitalizing CalBar Connect: A fresh look and seamless experience to empower legal professionals.
Crafting a compelling brand and intuitive web design for the developer of agricultural products in North Carolina.
